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Privacy Policy

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About this policy

Sweet Basil MKE, LLC is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible way. This policy outlines how we aim to achieve this and includes the information collected when:

  • you use our website www.sweetbasilmke.com or sweetbasilmke.smartonlineorder.com

  • you make an online order on our website

  • you make an inquiry on our website

  • you are interested in working with us

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Definition of Personal Data

Personal Data means any data that relates to an identifiable person who can be directly/indirectly identified from that data. In this case, it means personal data that you give to us via our site.

By providing your personal data, you agree that we can use your personal data in accordance with this policy.

Ensure you understand this policy in its entirety and take your time to read it.

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Who are we?

Sweet Basil MKE is a restaurant/venue based in Franklin, WI.

Our registered address is: 6509B S 27th Street, Franklin, WI 53132

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How do we collect information from you?

We collect information from you:

  • when you make an online order

  • when you visit our restaurant (preferences, allergies etc.)

  • when you visit our social media pages

  • make an inquiry

  • when you sign up to marketing emails

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What type of information is collected from you?

You may be asked to submit personal information about yourself when you make a booking or online order. We will collect this information so we can fulfill your online order request for pick up or a booking request so that you may dine at our venue.

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When you make an online order or booking:

Sweet Basil MKE collects information such as:

  • title

  • name

  • e-mail

  • phone number

  • date of birth

  • online order and order history

  • home or work address

  • other personal information you may provide to us

  • payment information such as payment card details, financial account information and billing information taken for deposits, ticketing, or holding credit card information for

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use in the case of no-shows (where applicable)

  • phone number

  • e-mail

  • company name

  • dietary requests

  • marketing preferences (whether you opt-in or opt-out)

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When you dine at Sweet Basil MKE:

  • marketing responses (where applicable)

  • survey responses

  • current and past restaurant order details

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When you access our sites:

There is “Device Information” about your computer hardware and software that is automatically collected by Sweet Basil MKE.

 

This information can include:

  • device type (e.g. mobile, computer, laptop, tablet)

  • cookies

  • operating system

  • IP address

  • browser type

  • browser information (e.g., type, language, and history)

  • domain names

  • access times

  • settings

  • referring website addresses

  • Geo-location of your computer or mobile device

  • other data about your device to provide the services as otherwise described in this policy.

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Location information:

If you use our website, we may receive your generic location (such as city or neighborhood).

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Careers:

You may submit your CV if you’re interested in working for us to (EMAIL). This information may include:

  • personal details

  • employment details

  • education

  • salary history

  • other relevant details

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We will use this information to assess your application. We may also keep it in our records for future reference. Please get in contact if you would no longer like us to hold your records at sweetbasilmke@gmail.com

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How is your information used?

Our use of your personal data will always have a lawful basis, either because it is necessary to complete a booking, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests.

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We require the information outlined in the previous section to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping

  • Send you service emails (online order confirmation, booking confirmation and post-dining feedback)

  • Improve our products and services

  • Send marketing communications if you have opted in to receive them

  • We may use the information to customize the website according to your interests

  • Offer and provide products and services to you

  • Process and collect payments for goods and services

  • Communicate about, and administer your participation in, special events, programs, rewards, surveys, contests, sweepstakes, and other offers or promotions

  • Send information to others if you ask us to do so

  • Respond to and communicate with you about your requests, concerns, questions, and comments

  • Operate, evaluate and improve our business

  • Perform data analyses

  • Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities

  • Comply with and enforce applicable legal requirements, relevant industry standards and our policies. For example, we may use the information you provide when you complete an online order, transaction, or reservation. When you sign up to our newsletter or online ordering site, we may also use that information to contact you with news and special offers

  • To the extent permitted by applicable law and with your consent where required, we also use information collected through automated means for purposes such as (i) customizing our users’ visits to our Site, (ii) delivering content (including advertising) tailored to our users’ interests and the manner in which our users browse our Site, and (iii) managing our Site and other aspects of our business. To the extent permitted by applicable law, we also may use this information to provide you with ads about our products when you browse this and other websites

 

Who has access to your information?

We will not sell, distribute, or lease your personal information to third parties. Any personal information we request from you will be safeguarded under current legislation.

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We will only share your information with companies, if necessary, to deliver services on our behalf.  For example, service providers, third-party payment processors, and other third parties to provide our Sites and fulfil your requests, and as otherwise consented to by you or as permitted by applicable law.

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Third parties (including but not limited to Wix.com, Google, Google Ads, Clover, Smart Online Order) whose content appears on our Site may use third-party Cookies, as detailed below. Please refer to ‘Use of Cookies’ for more information on controlling Cookies. Please note that we do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties.

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You may choose to restrict the collection or use of your personal information at any point.  Please refer to the Your Choices section of this Privacy Policy for details.

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How and where do we store data?

We only keep your personal data for as long as we need to in order to use it as described in this privacy policy, and/or for as long as we have your permission to keep it.

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Order information: when you place an order for good and services, we retain that information for a minimum period of six years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records for tax purposes.

Correspondence and inquiries: when you make an inquiry or contact us by email, social media message, or via our contact form, we will retain your information for as long as it takes to respond and resolve your inquiry, and for two further years, after which point, we may delete your information.

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Mailing list: we retain the information you used to sign up for our newsletter for as long as you remain subscribed (i.e. you do not unsubscribe) or if we decide to cancel our newsletter service, whichever occurs first.

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For online orders taken through SmartOnlineOrder, Zaytech Software Co., and/or Clover software, your data will be retained for as long as required by the purpose they have been collected for.

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Profiling

We may analyze your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.

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Your choices

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not pass your details to any third parties for marketing purposes unless you have expressly permitted us to. Furthermore, you can change your marketing preferences at any time by contacting us by email at sweetbasilmke@gmail.com

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You have a right to request a copy of the personal information that Asian Bistro Dba Sweet Basil holds about you and have any inaccuracies corrected. Any such requests should be made to this email address: sweetbasilmke@gmail.com

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You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it. We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Deletion of your data may impact your services.

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Compliance with Laws

We may disclose your Personal Information and other information to third parties, including governmental authorities, to comply with any applicable law, regulation, legal process, or enforceable governmental request, or if we believe in good faith that such disclosure is necessary to protect against harm to the rights, property or safety of Asian Bistro Dba Sweet Basil, our customers, or the public as required or permitted by law (especially in emergency situations).

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Security

Data security is very important to us, and to protect your data we have taken suitable measures to safeguard and secure data collected through our Site.

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Use of ‘cookies’

Like many other websites, we use cookies. We use them to help you personalize your online experience.

A cookie is a text file that is placed on your hard disk by a web page server which allows the website to recognize you when you visit. Cookies only collect data about browsing actions and patterns, and do not identify you as an individual.

We use cookies for the following purposes:

  • Authentication, personalization and security: cookies help us verify your account and device and determine when you log in, so we can make it easier for you to access the services and provide the appropriate experiences and features. We also use cookies to help prevent fraudulent use of login credentials.

  • Performance and analytics: cookies help us analyze how the services are being accessed and used, and enable us to track the performance of the services. For example, we use cookies to determine if you viewed a page or opened an email. This helps us provide you with information that you find interesting. We also use cookies to provide insights regarding your End Users and your sites’ performance, such as page views, conversion rates, device information, visitor IP addresses, and referral sites.

  • Third Parties: Third Party services may use cookies to help you sign into their services from our services. We also may use third-party cookies, such as Google Analytics, to assist with analyzing performance. Any third-party cookie usage is governed by the privacy policy of the third party placing the cookie.

  • Opting Out: You can set your browser to not accept cookies, but this may limit your ability to use the services.

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Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

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What happens if our business changes hands?

We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of our business. Any personal data that you have provided will, where it is relevant to any part of our business that is being transferred, be transferred along with that part. The new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by us.

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In the event that any of your data is to be transferred in such a manner, you will (NOT) be contacted in advance and informed of the changes. (When contacted you will (NOT, HOWEVER,) be given the choice to have your data deleted or withheld from the new owner or controller.)

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Restaurant groups

We may share your information (such as meal or seating preferences and special occasions) with other restaurants in the same restaurant group. This is to enhance the hospitality experience that we (the restaurant group) provide you when you dine with us (such as, trying to seat you by a window, if you previously expressed a preference for window seating) (“customized service”) and to improve our table and shift planning.

In addition to providing you with more customized service, we may, as permitted by applicable law, share your information with our restaurant affiliates to support operations, such as to perform analytics, tailor marketing to you, support a loyalty program that you have chosen to participate in, and improve services.

For more information, please feel free to contact us at: sweetbasilmke@gmail.com

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Changes to this statement

Sweet Basil MKE will occasionally update this Privacy Policy to reflect company and customer feedback. Sweet Basil MKE encourages you to periodically review this statement to be informed of how Sweet Basil MKE is protecting your information. This policy was last updated in January 2022.

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Contact Information

Sweet Basil MKE, LLC welcomes your comments regarding this Privacy Policy. If you believe that Sweet Basil MKE has not adhered to this Privacy Policy, please contact Sweet Basil MKE at sweetbasilmke@gmail.com. We will aim to use commercially reasonable efforts to promptly determine and remedy the problem.

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